Wednesday, July 23, 2008

You're nobody until you buy an ugly car

Well, that's what IO9 says - well it's what they say Lotus says in a new add campaign. And what a weird campaign it has been! Creepy faceless droids were spotted stalking wealthy individuals at tennis matches and store openings in the UK. They were also seen being chauffeured into Elton John's White Ball and spotted at the Harrod's sale. As you can see in the picture, a truly unnerving appearance. Speculation ran rampant, from performance art to protesters. What was really going on was a giant ploy to get you to buy an overpriced and apparently hideous Lotus. Yes tasteless marketing as tasteless performance art. As IO9 puts it: Apparently you're a faceless droid until you drop a few hundred thousand pounds to "buy" a personality in the form of a Lotus.

- more pics -

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