Monday, May 06, 2013

Bill Boards for Children Only....

ANAR Foundation in Spain manages a special phone number to aid children and teenagers who may be at risk of abuse or are activly being abused.

From the article:

  • On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by their aggressor?
Here is where a brilliant piece of technology comes in.  The board in the video below had two messages.  One for adults that has a general awareness message, the other is directed at minor children and is invisible to adults.  The message to the children contains a phone number that only they can use that will aid them in getting help.

Knowing the average height for adults and children under 10, GREY, of Spain, using an outdoor lenticular system, showing the adults the awareness message, while children see a message where they offer them help and show them the telephone number. A message only for children.

Watch the demonstration video below:

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