In Shaun Saunders MallCity 14 we were introduced to "infopanels" which for all intents were bulletin boards that could track where you were looking and feed you specfic adverts. I know when I read the book, I though that the tech was still a ways off and in any event, way too intrusive. So what does Shaun send me? Well, here is an excerpt, click on the article title for the complete story.A camera that monitors eye movements from up to 10 metres away makes it possible for smart billboards that track the attention of passers-by. The developers behind the technology – dubbed Eyebox2 – believe it could have a range of possible applications, but should particularly interest advertisers. This is because it allows billboards to track people's attention. The system uses an array of infrared LEDs and a 1.3 megapixel digital camera to monitor eye movements. It can track several people at once and can determine their gaze from four metres away to within 15 degrees.
