Sony's Immersive Playstation Shorts

Now this is just plain over the top. From an article in the Dvice blog, Sony has released a series of videos with a gimmick. The videos show the video viewer being transported into virtual versions of the movies Tron, Transformers, and Pirates of the Caribbean, all with amazingly effects, but no post-production special effects. All shot in one take! This immersive living room vision is Sony's way of promoting the PlayStation's video store and in their words "Great films fill rooms" - They certainly look fun!